Marketing Strategy:
- Targeted Advertising:
- Luxury magazines and platforms catering to affluent families.
- Private school networks and high-end social media campaigns.
- Referral Program:
- Encourage satisfied clients to refer friends and family through incentives and exclusive offers.
- Exclusive Events:
- Host launch events, seminars, and networking events with influential speakers and industry leaders.
- Online Presence:
- Develop a high-quality website showcasing services, success stories, and testimonials.
- Utilize social media to highlight unique programs, student achievements, and upcoming events.
Sales Strategy:
- Initial Consultation:
- Offer free initial consultations to discuss the needs of the family and how our services can help.
- Personalize the approach for each potential client.
- Membership Plans:
- Annual membership fees for comprehensive consultancy services, with tiered pricing based on the level of personalization and exclusivity.
Promotional Plan:
- Incentive-based referral program.
- Exclusive events and strategic partnerships.